YouTuber’s LEGO Ideas Shrek project rockets to 10K in three days

LEGO YouTuber Ashnflash’s Shrek LEGO Ideas project has racked up the required 10,000 votes in just three days, racing into the first 2023 review.

In a glowing show of support for everyone’s favourite green ogre, Shrek’s Swamp – 20th Anniversary becomes the 12th project in this Ideas review stage. Ashnflash originally submitted the project to the crowdsourcing platform on January 19, and it crossed the 10,000-supporter mark on January 22.

That was no doubt thanks in part to the Kickstarter-style ‘stretch goals’ the YouTuber uploaded to his social channels, revealing a new character design with every further 1,000 supporters. It’s a solid approach to securing backers for a project, and one we’ve seen before across other submissions – though perhaps never to the same degree of success.

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Ashnflash was of course able to leverage his existing audience to drive support for his LEGO Shrek build, which he says he’s been working on for years, but that alone was never a guarantee that it would reach 10K: the YouTuber’s The Santa Clause project is currently languishing at around 3,500 votes, almost three months after initial publication.

The rate at which Shrek’s Swamp – 20th Anniversary rocketed to the review stage therefore speaks to the popularity of this IP with the general Ideas audience, too. The first Shrek film debuted in 2001, but Ashnflash has wisely tied his swamp build (which is reminiscent of 21326 Winnie the Pooh in general approach) to Shrek 2’s 20th anniversary in 2024.

That timing, coupled with the clear demand for a LEGO Shrek set, could see this project perform very favourably in the first 2023 review – and eventually end up on shelves as an official LEGO set. That’s ultimately in the hands of the LEGO Ideas review board now, who will choose whether or not to get all the way into Shrek’s swamp later this year.

Every LEGO Ideas project in the first 2023 review

Number	LEGO Ideas project	LEGO Ideas user	Date qualified
1	Dr. Seuss and LEGO	LegoFan_506	January 2, 2023
2	Sweet Honey	RobertVII	January 4, 2023
3	The Botanical Garden	Goannas	January 9, 2023
4	The Crown – A Piece of History	Piraten	January 12, 2023
5	Stargate SG1: Embarkation Room	Starbrick_SG1	January 12, 2023
6	Roscosmos Soyuz MS Spacecraft	Tom_Brick	January 15, 2023
7	Motorized Howl’s Moving Castle	ericlego321	January 16, 2023
8	The Stargate	Captain Mutant	January 16, 2023
9	Medieval Seaside Market	bricks_fan_uy	January 17, 2023
10	Brick Boulevard	Bricky_Brick	January 19, 2023
11	Retro Comic Store	LEGOverwatch	January 22, 2023
12	Shrek’s Swamp – 20th Anniversary	The Real Ashnflash	January 22, 2023

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